The AB InBev is hiring a Marketing Manager.
The Key Purpose of this role is to Lead the biggest brands in country, by developing insights-based brand strategies, integrated with commercial strategies, and develop and execute brand activities that win in market
Key Roles and Responsibilities
- Analyse data and brand performance analysis for insights & to articulate brand issues and opportunities.
- Articulate goals & objectives consistent with the role of the brand.
- Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform.
- Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness.
- Leads and motivates effective multiagency teams.
- Project management to deliver activation on time & on budget.
- Clear communication of activities & execution standards to channel & sales.
- Manage internal and external stakeholders and drive excitement for the brand and it’s activities.
- Builds a passion for brands and their positioning throughout the business.
- Deep consumer understanding to develop winning brand strategies and plans.
- Lead the execution of brand plans to drive brand growth.
- Innovative ideas and opportunity identification by applying the Front-end innovation process.
- Developing and sustaining a balanced short-to long-term innovation pipeline for the brand.
- Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix.
- Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone.
- Innovative ideas and opportunity identification by applying the Front-end innovation process.
- Developing and sustaining a balanced short-to long-term innovation pipeline for the brand.
- Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix.
- Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone.
Key attributes and competencies
- Established leadership ability at mid / senior level.
- Demonstrated ability to manage projects & multidisciplinary teams.
- Proven track record of launched innovation initiatives.
- Influencing and consulting skills.
- Ability to handle complex situations under pressure.
- Passionate, self-starter.
- Action and results oriented.
- Good written and verbal communication.
- Experience in and understanding of Igbo language would be an added advantage.
- Good interpersonal skills.
- Excellent negotiating skills.
- Ability to work long hours and under pressure.
- Team participation and good leadership skills.
Minimum Requirements
- Degree in Business, Marketing, Communication.
- 5 years of relevant experience.
- Strong written and verbal communications skills.
- Good analytical and project management skills.
- Good interpersonal skills to able to manage internal and external stakeholders.
- Action and results oriented.
Additional Information
AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted. Management reserves the right to use additional/relevant information as criteria for short-listing.
